Pure Luxe: A luxury spa experience right in Hardin Valley

Pure Luxe: A luxury spa experience right in Hardin Valley

Where can you go in Hardin Valley to receive luxurious pampering, where you can unwind and relax in a state-of-the-art facility? The answer is Pure Luxe! 

We had the great opportunity to interview the Marketing Coordinator, Abbi Plumb, to learn more about this truly unique experience in Knoxville.

Salon, Spa, & Medspa Location and Hours

Pure Luxe Hardin Valley has been serving clients since 2009 and is located at 10780 Hardin Valley Rd, Knoxville, TN 37932.  The Hardin Valley location is a 9,000 square-foot facility offering salon, spa, and medspa services and is open Monday through Saturday with the following hours:

Monday: 9am – 5pm

Tuesday: 9am – 8pm

Wednesday: 9am – 6pm

Thursday: 9am – 8pm

Friday: 9am – 6pm

Saturday: 8:30am – 5:30pm

In June of 2019, Pure Luxe opened a second location at 1645 Downtown West Blvd, Unit 18, Knoxville, TN 37919.  The Downtown West location operates as a full-service medical spa and is open Tuesday through Thursday with the following hours:

Tuesday: 9am – 6pm

Wednesday: 9am – 6pm

Thursday: 9am – 6pm

Story Behind the Spa

Founder, Rusty Bittle, desired to create a luxurious spa environment in his hometown after visiting several of the world’s finest resort destination spas.  The spa he envisioned would be a place where clients could retreat, relax, and rejuvenate in pure luxury, a truly unique and extraordinary experience for this area.

That vision became a reality in November of 2009 when Pure Luxe Salon, Spa, & Medspa was opened.

In June of 2018, Pure Luxe was purchased by locals, Tim Varney and Blake Henry, who are honored to continue what Rusty started.

Pure Luxe Team is a Family

There are currently around 40 employees who are a part of the Pure Luxe Family, ready with smiles to provide clients with top-notch customer service.

With all the offerings the spa has, there are a wide variety of positions, including Guest Services, Aestheticians, Nurse Injectors, Massage Therapists, Nail Therapists, Salon Stylists, Spa Attendants, and office staff.

Multiple Services under the Pure Luxe Umbrella

Pure Luxe has offerings under three main service areas: the salon, spa, and medspa.


The hair salon provides clients with an intimate and personalized hair experience in addition to offering the industry’s best in services, products, and equipment.

The hair salon uses highly-rated products by Oribe, Goldwell, and 18.21 Man Made.

Not sure which salon service to pick? Rest assured knowing that all new and existing clients can receive a complimentary consultation. 

Other services include women’s and men’s haircuts, Deva Curl cuts, extension application and removal, color correction, Keratin Express blowouts, Olaplex treatments, bridal styles, makeup application, and more.

For additional information, please visit the salon page on the website (https://www.pureluxespa.com/hair-salon).


Interested in the best massage therapy, aesthetics, nail care, lash treatments, and waxing services?  Look no further than the spa at Pure Luxe.

These innovative services are performed by a team of educated professionals in a state-of-the-art facility.

The spa goes above and beyond the scheduled service!  They offer clients a truly luxurious experience by inviting guests to enjoy their relaxing spa lounge, dry sauna, experience shower, and steam shower.  Guests can enjoy these luxury amenities both before and after their treatments.

The spa offers products by Image Skincare, Obagi, SkinMedica, ZO Skin Health, and Farmhouse Fresh.

Services include hot stone, deep tissue, and couples’ massages; rejuvenating body scrubs and nourishing body wraps; anti-aging and DiamondGlow facials; chemical peels; microneedling; manicures and pedicures; lash and brow tinting; waxing; and more.

Visit the Spa page on the website for more information (https://www.pureluxespa.com/spa).


Medspa services are offered at both the Hardin Valley and Downtown West locations.  All medical procedures are overseen by an experienced physician and administered by registered nurses.

Patients visiting the medspa can relax and have absolute peace of mind knowing that they are in good hands receiving treatment from trained professionals in an extremely clean and welcoming environment.

Services include the following: body contouring treatments like CoolSculpting and CoolTone; Botox and Dysport; Juvéderm and Restylane fillers; skin and body laser treatments; Radio-Frequency microneedling; PRP; laser hair reduction; wellness B12 and vitatrim injections; and more.

For more information, visit the Medspa page on the Pure Luxe website (https://www.pureluxespa.com/medical-spa).

Membership and Client Rewards

There are perks to making Pure Luxe your go-to place for pampering with spa memberships and a variety of client rewards.

There are three levels of spa memberships: Diamond, Platinum and Silver.

Spa members receive one complimentary spa service per month and special perks on some of the most popular treatments for a monthly subscription fee.

In addition, they offer a Club 90Ten membership.  Members pay a program enrollment fee of $90 and receive Botox and Dysport at only $10/unit for one year.

Client rewards include a loyalty rewards program, referral rewards program, new client offers, and more.

To learn more, check out the programs page on the website (https://www.pureluxespa.com/programs).

Making an Appointment and Popular Services

To make an appointment, clients can either call Pure Luxe at 865-474-7873, send an email to guestservices@pureluxespa.com, or go online to pureluxespa.com.

For those ready to receive pampering, but not sure which service to choose from, here are some of the most popular services:

  • Botox, Dysport and lip fillers
  • DiamondGlow facials
  • Microneedling
  • Luxe manicures and pedicures
  • Couples massages
  • CoolSculpting
  • Hair coloring services

They are confident clients will find a good fit for their needs with all the services offered.

When the day arrives for the much-anticipated appointment, clients can expect to be greeted by the front desk Guest Services team upon arrival and complete the smooth check-in process.  They can then take a seat in the waiting room or be shown back to their locker rooms where they can change into a robe and take advantage of their spa amenities before and after their service.

Pure Luxe stands apart from other salons and spas in the area

Pure Luxe is a leader in the industry, offering the community an experience unlike any other in the area. 

The mission of Pure Luxe is to provide luxury, client-focused salon, spa, and medical spa treatments that far exceed the service standards of any other beauty industry establishment in East Tennessee.

Their team of friendly professionals deliver unmatched services in state-of-the-art facilities, where clients can completely unwind in a serene environment.  Clients can rest assured knowing that Pure Luxe differentiates themselves from other salon, spa, and medspas in the Knoxville area by offering such a vast array of services.

Luxury is a top priority for Pure Luxe, and they provide a wonderful retreat for women and men seeking Knoxville’s finest in salon, spa, and medical spa treatments.

It’s a place to be pampered, where clients can relax and be rejuvenated from the tensions of everyday life.

It’s also Knoxville’s only full-service salon, spa, and medical spa.

In addition, Pure Luxe offers their team members continuing education opportunities each year to ensure that clients are receiving the most up-to-date services and techniques available in the industry.

Giving back to the Community

Pure Luxe is an outward-focused company that believes in giving back to the community by donating time and talent.  In addition to these donations, team members are encouraged to participate in community events and outreach whenever possible.  They have been involved with several charitable organizations including Dancing for the Horses, Safe Families for Children, Making Strides, and more.

Also, they often support organizations in Hardin Valley or Women’s organizations with donations for events.  For example, most recently, they were able to donate 36 prom dresses to Hardin Valley Academy!

They love being able to give back to a community who has supported and continues to support them over the years.

Resources to Learn More

We are excited to spotlight such a luxurious salon, spa, and medspa right in Hardin Valley.  We encourage you to check them out! 

Want to learn more and connect? 

Check out their website, www.pureluxespa.com, as well as their offers and events page, https://www.pureluxespa.com/offers-events.

In addition, you can follow them on Instagram (https://www.instagram.com/pureluxespa/) and Facebook (https://www.facebook.com/pureluxespa).

my37932.com is a community resource provided by Adam Wilson Realty (865.622.5171) to promote positive news about the individuals and businesses that make up our zip code. Our guiding principle for my37932.com is:

We’ve found that people are just too busy to explore our community, so we made it easy to introduce them to the public service heroes, restaurants and businesses that are specific to Hardin Valley so that they can proudly live, eat and shop local.

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